Dazzling pins perfectly finished to the T but not sure what these tiny little pins can do for you and your brand. Don’t worry just read this post. Its packed with time tested ideas. Ideas which you can put to use instantly.
1. Let your Sales Force embrace your brand and your message
If you have lots of people on ground meeting customers day in and day out. Giving a company pin to every one is a great idea. It makes for a good impression, people feel connected they feel they belong to a tribe. Don’t worry our pins don’t spoil clothes and since they are of real good quality people would like to wear them.
2. Promote your Special Event
Planning for a special event and you want to add a special touch. Let a custom event pin work a little for you. There are many ways in which lapel pins can help you promote your special event.
* Send an event pin (a custom lapel pin with the event theme) along with the invitation. If you are taking people abroad or to Goa or any other exotic place you could include the theme in the event pin. Lapel pin will look more interesting.
* Welcome every one with the event pin at the venue. Every one wears the pin during the event, once the event is over the memory and the message last longer with these pins.
3. A perfect Donor Gift which never fails
Are you an NGO? Or trying to raising money for a good cause? Make a donor’s pin in support of the cause and gift it to people who donate a certain fixed amount of money. People who contribute money get their own donor lapel pin which they can proudly wear. Its just a small gift but it feels real good. It also helps to spread the message silently. People may not go around telling that they have donated money or they strongly believe in something but yes they can always wear their pin and when any one asks, the whole story is shared.
4. Launching a new product or service?
Mark a small budget for Lapel Pins. It will go a long way.
* Distribute these pins for on ground promotion.
* Distribute it to limited first purchases.
* Make a 3D pin for the product and gift that as a memorable keep sake for the launch of the new product.
Compared to all other marketing expenses lapel pins cost far less but something of great value which delivers high on a brand recall value.
5. Recognition Pins
Though I am writing about this at the end but recognition pins are no less important. Recognition pins work very well. People who win these pins as awards can wear them proudly or pin them up on their pin board. Its works pretty much like the stars people get in armed forces which they wear proudly on their uniform. Recognition pin promise high visibility yet they are quite subtle. Additionally they are cost effective and any day a better option than poor quality low budget awards.
Hope these ideas work for you. if you have some better ideas which you would like to share please feel free to add a comment below. There is one more post on lapel pins which talks about different finishes in lapel pins. Chances are in you have made this far into my post you will find my other post equally informative. Click here to read the Post on Lapel Pins 6 different finishes to choose from.
Connie says:
Great contribution, incredible website style, carry on the great work